It all started a few years ago...
When we discovered how to turn an expensive customized insole design into a patented design of universal fit. Barak, a licensed orthopedic medical specialist in Israel, has worked with individuals for 40+ years on solving their individual foot problems. After many years of hands-on experience and creating individualized innovative solutions per patient, Barak wanted to do more. He wanted to help more people beyond the walls of his clinic. His son, Asaf, became involved officially turning this into a family business with the ultimate mission: solving foot problems with innovative solutions on a global scale.
Our heel relief solution for plantar fasciitis is just the beginning.
Our Vision
Bringing innovative foot solutions worldwide. Our goal is to minimize your pain and increase your quality of life.
A design and structure never before seen on the market. A truly heel relief effect that is so unique we have it Patented in U.S , Europe & Israel
